You’d think that wearing uniforms are a thing of the past. But you’ll be surprised to know that majority of workers in Australia think that their workplace dress codes or uniforms are “ideal” for them.
According to a study by SEEK, which surveyed about 4,800 Australian workers, found that most members of the workforce believe that their uniforms and dress codes at work have in some way affected their motivation, their perception about their colleagues, and their career progression.
Younger members of the workforce, those aged between 18 and 34 years old, are the most inclined to wear office clothes or uniforms that are stylish and “on trend,” as they often feel judged by their clothing choices and are pressured to keep up with the latest fashion.
According to the survey, more than half of younger workers said that a company’s dress code greatly influences their decisions in choosing an employer.
Dress Code Perception
1. Uniform – standardised and identical garments
Survey respondents said that uniforms make them feel like they are part of a team
2. Formal business – business suit and tie for men, suit, pants or skirt and blazer for women
Workers find formal business attire too restrictive
3. Business casual – polo or collared shirt paired with chinos or khakis for men, dress pants paired with stylish top for women
Business casual attire makes workers feel more collaborative
4. Smart casual – polo or collared shirt paired with jeans or slacks for men, collared shirt or dressy top paired with jeans or skirt for women
Majority of surveyed workers prefer smart casual attire. They feel that they are more productive and more motivated to work.
5. Casual/informal – t-shirt paired with jeans
Workers think that casual work attire gives them more flexibility and allow them to show their personal style.
Implementing Uniforms and Dress Codes
Uniforms are required in certain industries, such as hospitality, trades and services, healthcare and retail to name a few. But even if your business doesn’t belong to these industries, you can still introduce uniforms to your employees. Functional, well-designed and contemporary-style uniforms are a hit among employees, especially the younger ones. Just by choosing your uniforms correctly, you can unify your team and create a powerful branding tool at the same time.
If you are working on increasing employee satisfaction by introducing a company dress code, consider the following tips:
- Involve your staff in the selection and design process. Doing so will illicit the enthusiasm and cooperation among them.
- Conduct a quick survey within the organisation. Which styles are appropriate? What type of materials should be used? Ask your employees’ feedback about the look, form and function of the recommended uniforms. This will reduce potential issues and problems with the garments being unfit for work.
- Educate your employees about why the organisation has to implement a uniform policy or dress code. Let them know that it will help unify the team and promote the company.