T-shirts with a red cross print. Yellow bracelets. Pink ribbons. You would likely recognise what organisations these items are associated with even without mention of their names. This is because they have effectively promoted their organisations and brands through clothing.
Clothing printed with your charity logo and brand message is an excellent tool in promoting your organisation or raising funds for your cause. It’s a great way to showcase your brand message to the world and communicate your organisation’s needs. Imagine it: people walking around wearing your shirts. It’s an inexpensive form of advertising and shows that people are one with your cause.
Here are a few helpful tips to follow when promoting charity through branded clothing.
Create your message.
To encourage people to support your cause, they have to understand what your organisation is all about. So it’s important to have a strong and clear message, which you can capture in your logo or slogan. What cause are you promoting? What is your mission? What are you advocating for? Communicate this effectively through words or even some graphics.
2. Decide on how you want your brand to be printed.
There are typically two major options to go about printed clothing: there’s screen printing and embroidery. They are extremely different in terms of process, application and overall quality. But if you are after durability, long-lasting quality and versatility, embroidered imprints are the best way to go. After all, your clothing should be something people will really want to wear or buy (especially if you’re selling it for a cause), so quality and overall appearance is important.
Read this blog if you want to learn more about the benefits of embroidered clothing and how we do it at Tweed Workwear.
3. Choose your clothing item.
T-shirts are the most commonly used items by charity organisations, as they are extremely wearable and are effective in showcasing your brand. But there are also other clothing items you can choose from. You can go with caps, hoodies, singlets and polo shirts.
While you want to appeal to a wide range of fashion sensibilities and would want to have a variety of clothing items available, it is best to stick to one or two basic items first. Think about the look you want associated with your organisation. Some clothing items may not go well with the image you are aspiring for.
Also, consider the environment. If your uniforms will be worn during a marathon event, it’s best to choose fabrics specifically designed to withstand physical activity. If your garment will be worn during a parade, choose a light-weight t-shirt.
Make sure you are buying quality items. It would be tempting to choose the cheapest material in the market to maximise your funds, but make sure they last longer. Remember, poor quality products will only leave a negative impression.
4. Show off your branded clothing through events.
The world is a crowded place, so you need to go out there and tell the world about your cause. A great way to showcase your branded nonprofit apparel is through events like fun-runs and walks, benefit concerts, parades and other fundraising activities. You can have uniforms made specifically for the event or create one that can be used over time. You can also hand them out to people who give donations or as giveaways to your supporters.
Clothing for charitable organisations is our specialty. If you have a charity fundraising event coming up soon or are planning one in the next few months, get in touch with us and we’ll arrange an amazing package just for you. You’re welcome to browse our site to see if we’re a great fit to your requirements.