Brochures – check! Website – check! Business cards – check! Your store front – check! You may have covered every area of your business you can showcase your brand on.
But if you haven’t considered branded uniforms and workwear, then your job is not yet done!
Your brand is essentially your business’ identity—it’s the image you want the world to see. It’s your business’ personality, it projects what customers should expect from you, it’s what sets you apart from your competitors.
So if you want the world to know about your business, it just makes sense to wear your brand, right? Having your uniforms embroidered with your logo will bring your brand to life and move it out to interact with customers on a daily basis. If you haven’t thought about branded uniforms and workwear yet, we’ll enlighten you with some of the ways your business’ image could benefit from branded clothing.
1. Create a strong first impression among customers
Branded uniforms and workwear create an environment of professionalism, authority and responsibility. Your customers will have the peace of mind knowing that they are dealing with people who take their jobs seriously.
2. Stand out from competitors
You want customers to identify your business as quickly as you recognise that friendly Woolworths staff in green plaid and embroidered caps and the McDonald’s guys in red with the vividly emblazoned golden arches. If you are in a customer facing industry or if your business requires staff to be outdoors on a daily basis, you need this instant connection with your customers, and branded uniforms will help you achieve this.
If you are in a customer facing industry or if your business requires staff to be outdoors on a daily basis, you need this instant connection with your customers, and branded uniforms will help you achieve this.
3. Demonstrate your company values
Staff wearing crisp, professional-looking uniforms with pride are a reflection of your company’s values. Customers will see that your employees give high regard to your company and are passionate with the work that they do.
4. Make your employees feel good
Don’t forget, your employees are your most important marketing tools! Having branded clothing can give them a sense of team spirit and make them feel positive about their work. This sense of pride reflects on their work, and they will become more efficient and more productive.
5. Low cost advertising
Branded workwear serves as an effective advertising tool—without the hefty price tag! During events and business exhibitions, your employees can get easily noticed by targeted customers. It also helps to have the garment personalised with your contact details.
If you want crisp, professional, and high-quality logos on your work apparel, embroidery is the best way to go. Embroidered logos look more distinct, classy and more professional-looking. They are also more durable and don’t easily wash or fade out.
If you need help with your embroidery requirements, we are always happy to work with you! We know you’ll love our unique designs, brilliant craftsmanship and superior customer service. Feel free to browse through our website to see if we’re a good fit for your branding requirements.