When it comes to customising workwear, two options are usually front and centre: embroidery and printing. Either way, you’ll get to have your company logo on your garment and promote it to the world. Doesn’t make any difference, right?
Well, wrong. Embroidery and screen printing are extremely different in terms of the process, application and overall quality.
Embroidery or printing – which way to go?
Embroidery makes use of needle and thread. Your logo is reproduced by machine-stitching the threads directly into the material of your garment. The process is typically automated and done via computerised embroidery machines.
First thing to do is to digitise your logo, which is essentially the process of turning your logo into a system of stitches that is fed into the machine, which then initiates the stitching process. Take a look at this video to get a feel of how we do our work.
In screen printing, your primary tool is ink. Your logo is printed by pushing the ink through a mesh screen directly into your garment. Some commercial screen printing services are also partly automated, but the garments should be loaded and unloaded manually.
Durability and quality
Embroidered logos are generally more long lasting and will not fade even with frequent use and washing. Many companies choose to have their workwear custom-embroidered because it presents their logo in a classier, more professional way.
Embroidery also makes your logo literally standout due to the dimensions of the threads. Embroidery threads are also coated, which helps make the colours pop.
Many businesses think that embroidery cost more than screen printing. But this actually depends on the complexity of the logo. Screen printing costs are generally colour-dependent; a new mesh screen is required for each colour, and this means bigger costs. Set-up fee for embroidered logos are fixed regardless of colour, and generally, embroidery is cheaper for pocket-sized logos, such as those typically used for work uniforms.
Moreover, you won’t need to pay additional set-up fee for repeat embroidery orders. Repeat printing jobs typically charge additional fee as they would need to create new screens.
Embroidery can be applied to a wide variety of materials. Embroidered imprints look great on polo shirts, caps, hats, towels, jackets, work shirts, trousers, coats, sweatshirts and even bags. This is why many companies across the country prefer embroidery to other methods.
With embroidery, you typically have a huge selection of colours to choose from. As embroidered imprints are generally uploaded into the machine and don’t need any kind of screen, you can easily switch from one colour to another.
As a business person, you would want to create work uniforms that are professional-looking, durable, and would showcase your brand effectively. Tweed Workwear provides superior embroidery services so your team can look smart while promoting your brand. You are welcome to browse our works!