Your staff may wince at the idea of wearing a uniform. They think it’s just a great way to kill style. But it’s 2017, and work uniforms have gone from zero to fashion hero. Whether it’s a blazer, a t-shirt, a corporate blouse or a restaurant apron, work uniforms can look stylish and professional.
More importantly, it does a lot of good for the business. So it’s a win-win.
Here are five reasons you should definitely consider having a work uniform.
- Corporate Branding
They say your employees are your best marketing tools. So this just reinforces the idea: staff wearing a uniform either with your logo on it or any print or colour that identifies with your brand is one of the best forms of advertising. This will help customers distinguish your brand from the rest. In fact, one study found that a branded company uniform is a more effective marketing tool than the Internet, print ads, radio and billboard ads. And the best thing is, they don’t cost as much. You can get good quality work uniforms at affordable prices, and have them easily embroidered with your logo.
- Projecting Professionalism
Remember that your employees take on your business’ reputation. Having a uniform reinforces the impression that you are a credible company and that your staff are knowledgeable about the products or services you offer. Customers will come in and approach them, and will feel comfortable in dealing with them because they know your employees are professionals.
- Promoting Trust
A uniform will help your customers identify your staff, especially when they are doing services or deliveries to people’s homes. Customers should have the ease of mind knowing that they are letting a professional electrician from your company into their home to do repairs, and not some random stranger. They want to feel that they are handing their car keys to someone they can trust.
- Time-saving and Economical
Probably the one benefit your staff will surely love: Having a uniform will help your employees save money on work clothes, especially since they don’t come cheap. Further, they won’t need to spend extra time in the morning deciding on what to wear for work. Having a uniform will just eliminate these problems.
- Sense of Belongingness
A uniform promotes team spirit and a sense of belongingness. When they are wearing the same uniform, employees will feel that they are a significant part of a team, and they take pride on this. This makes a positive impact in their work behaviour, as they become more productive and more cooperative with their workmates.
Consider these benefits and think about how a branded workwear can give your business an extra boost. Make sure you get comfortable and stylish clothing—made with nothing less than quality materials—and great logo embroidery services to go with that.